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Fair Harbor

Sustainable Apparel & Coastal Lifestyle

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PROJECT

Art-directed and executed end-to-end design for major sale events (Memorial Day, End-of-Season, Labor Day), delivering results 18% above forecast. Developed brand guidelines and scalable design systems to strengthen visual identity. Led digital and brand creative strategy across web, CRM, and paid media.

ROLE

Art Direction
Digital Experience
Visual/Brand Identity Design
Motion Graphics
UI/UX

Brand Visual Research

A collection of screenshots from Fair Harbor’s Instagram used for moodboarding and visual reference.

Website Refresh Mockups

Low and high fidelity wireframes outlining content structure and layout strategy.

Paid Ads

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