Fine Jewelry and Luxury Piercing | Website Refresh

MARIA TASH

PROJECT

I led the website refresh at MARIA TASH to elevate the brand’s luxury feel and improve the overall user experience. This included streamlining site navigation, redesigning key pages like PDPs, and building a modular design system for consistency and scale. I worked closely with ecomm, marketing, and dev teams to align the visuals with both brand and business goals.

ROLE

Art Direction
UI/UX Design & Strategy
Responsive Web Design
Motion Graphics
Interactive Design
Information Architecture
Userflow

Mega Menu

Piercing Placement Images/GIF Display:
When the user hovers over the block, the GIF/image transitions out, revealing a naked ear image (or any placeholder image showing the ear without a piercing).

Hover Interaction for Different Placements:
When the user hovers over a different piercing placement block, the image or GIF changes accordingly, showing the piercing in the new location.

Region Buttons Interaction:
When a user clicks on a region button at the top of the page, the page smoothly scrolls to the corresponding region below.

Store Thumbnail Display:
After a region button is clicked and the page scrolls to the selected region, store thumbnails fades in and stays for 1.2 seconds and fades away.

Hover Interaction:
When user hovers over any of the store blocks, the corresponding store thumbnails appear
The thumbnail remain visible as long as the user hovers over the block, and disappearing when hover away.

Fine Jewelry and Luxury Piercing | Website Refresh

MARIA TASH

PROJECT

ROLE

Art Direction UI/UX Design & Strategy Responsive Web Design Motion Graphics Interactive Design Information Architecture Userflow

Art Direction
UI/UX Design & Strategy
Responsive Web Design
Motion Graphics
Interactive Design
Information Architecture
Userflow