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“Re-physicalizing” and “Re-socializing” Experiences

Re-Actors

PROJECT

RE-ACTORS is a series of five immersive installations designed to re-engage physical and social experiences, evoking distinct emotional reactions. As the branding designer, I developed the brand’s voice and visual identity, ensuring consistency and emotional resonance across all elements. I also led the soft structure team, overseeing the design and integration of fabric elements that brought each installation to life, seamlessly blending visual aesthetics with immersive experiences.

https://design-milk.com/wanteddesign-manhattan-2022-best-of-students-and-schools-winners/

ROLE

Visual & Brand Identity
Soft Structure Design

©2025 CHERYL ZHANG | Visual Designer

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