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Starrett-Lehigh

Work, Culture, Fitness, Food, Art, and Social engagement

PROJECT

Faced with a 40% tenant loss due to the pandemic, I led the visual rebrand and campaign strategy for RXR’s Starrett-Lehigh building. I designed digital and print ads featured in WWD, NYPost, MorningBrief, and Commercial Observer, alongside a custom typeface and visual identity central to the brand. This design language now spans the building’s amenities and digital platforms, fostering a cohesive community experience.

ROLE

Art Direction

Visual & Brand Identity
Typeface Design
Print & Collateral Design

©2025 CHERYL ZHANG | Visual Designer

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