Hotpot is a beloved cuisine that has become a symbol of Chinese culinary traditions, while seal script is an ancient form of Chinese writing that reflects the language and artistic expression of the time.
To design two creative directions for rebranding The Old Spot, a hotpot restaurant located in Jersey City.
Brand Designer
To incorporate the rich cultural heritage of China into the rebranding of The Old Spot, the project drew inspiration from the intricate strokes and angular shapes of seal script. This not only honors the restaurant's connection to Chinese culinary traditions but also creates a visually appealing and distinctive brand identity that sets it apart from competitors.
